Speaker
|
Author
|
Educator

Books

9 Smart Stories - the Stories You Need for Customers, Culture and Connection

Smart stories are not life stories; they’re not novels or epics. Smart stories are simple stories targeted to reinforce the messages needed by our customers, our staff and our funders.

Vince outlines the nine stories that business and organisations need to gain traction in the marketplace and the workplace. He introduces his Spice Cake Recipe, a tasty model for crafting effective stories and teaches leaders how to recognise, craft and deliver the nine stories that’ll engage, unite and influence.

This book takes the best of modern storytelling and teaches leaders to build a bank of stories they can draw on to deliver powerful, engaging messages that win business and build loyalty.

Nine smart stories bookv2